Australian Association of National Advertisers: The Voice for Brands

The Marketing Association of Australia is the leading marketing industry body in Australia.

Formed by bringing together the Australian Association of National Advertisers (AANA) and the Association for Data-driven Marketing and Advertising (ADMA), we combine the strengths and expertise of two respected industry organisations.

Together, we’re building a stronger marketing community, greater capability across the profession and a more powerful voice for marketing in Australia.

What this means for our members and the industry

Stronger community

A more united and connected community where our industry comes together to network, support each other and hear the latest thought leadership on the big issues that matter.

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Capability building

World-class, continuous learning and capability designed to help our teams stay ahead and prepare for the future of marketing.

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A stronger voice

A more influential and powerful voice for Australian marketers. Bringing together AANA’s leadership in policy and regulation with ADMA’s expertise in data, privacy and AI.

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Membership gives you a seat at the table, a voice in the industry and the opportunity to help shape the future of marketing in Australia.

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FIGHTING FOR YOU ON THE ISSUES THAT MATTER MOST

The Marketing Association of Australia advocates on behalf of its members to the media, government, and the industry.

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CUSTODIANS OF THE SELF-REGULATORY SYSTEM & ADVERTISING CODES

The Marketing Association of Australia promotes progressive and responsible advertising standards via a world-class self-regulatory system.

Codes & Compliance Hub

Complaints: Ad Standards

WE HELP YOU CONNECT AND GROW

The Marketing Association of Australia offer events and training to help you and your team connect with peers and learn from the latest thought-leaders from across our industry.

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