EVENTS AND TRAINING

AANA Academy

Stay ahead of the curve. Lead with confidence. Future-proof your career.  Learn with AANA Academy. 

In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever.

With AANA Academy, members get exclusive access to an expert-led, interactive virtual classroom experience designed to keep marketers on top of the trends and topics that matter most.

Whether you’re navigating new challenges or seizing fresh opportunities, AANA Academy equips you with the knowledge and skills to lead with confidence in an ever-evolving industry.

Future-proof your career and ensure you’re always at the cutting edge of marketing with AANA Academy — your gateway to continued success and professional growth.

Register for an upcoming event

 

25 September 2024
Marketing Effectiveness – Measurement (MMM)
Learn how to use Market Mix Modelling (MMM) to defend and grow budgets.
Presented by Nicky Barton, Marketing Science Partner, Mutinex
Registration Closed
23 October 2024
Building Sustainable Marketing
Measuring media and advertising emissions, inspiring action for your marketing.
Presented by Joanna Georges, Head of Australia & New Zealand, Scope3
Register Now
21 November 2024
Marketing Effectiveness Foundations – Data
More information coming soon
Presented by Paul Sinkinson, MD Australia Analytics Partners
Register Now
Coming in 2025 (registrations open in January)

  • Privacy
  • Responsible Marketing
  • AI and Marketing
  • Programmatic Advertising
  • Agency Relationships
  • Channel Codes
Overview:
FORMAT

2-hour virtual interactive classroom experience.

Up to 30 participants. Limited to 5 people per company.

SCHEDULE

Classes are held from 9:30am to 11:30am once per month in 2024 and will become more frequent in 2025.

Agenda:

  • Introductions
  • Keynote & case study
  • Group exercise
  • Discussion & conclusion
LOCATION

Events are held virtually. Please register to receive the meeting link. 

PRICE

Free and exclusive to AANA members.

Next class

Nicky

Marketing effectiveness – Measurement (MMM)

Nicky Barton  |  Marketing Science Partner, Mutinex
Mutinex logo
In this session, marketers will learn how to use Market Mix Modelling (MMM) to defend and grow their budgets by proving the ROI of their marketing efforts. Discover how MMM provides clear, data-driven insights into marketing’s impact on sales, empowering you to communicate the value of your investments in Executive-level discussions.
Register Now

Why join a Brand Academy class

01.

Cutting

Edge

Content

The Academy covers critical topics such as AI, data, privacy, and marketing effectiveness, providing you with the latest insights and strategies to stay ahead in the rapidly evolving marketing landscape.

02.

Expert

Led

Sessions

Learn from the best and brightest in the industry. AANA’s Academy classes are taught by top-of-their-game professionals who bring real-world experience and thought leadership to every session.

03.

Future-Proof

Your

Career

The Academy is designed to help you tackle today’s marketing challenges and prepare you for the future. With a focus on emerging trends and technologies, these classes equip teams with the skills needed to drive long-term success.