The Australian Association of National Advertisers (AANA) has unveiled its 2024 Member Value Report, marking a transformative year of growth and delivering member value to the AANA community.
Now at its largest size in its 95-year history, AANA welcomed 27 new members to their community in 2024, further solidifying its position as the leading marketing industry body in Australia.
“Our industry has faced intense pressure this year.” said AANA CEO Josh Faulks. “We have worked hard to provide our members with the support, resources, connections, and insights they need to navigate these challenges and help their businesses grow. I’m proud of what our small, but mighty team has been able to achieve for our members in 2024 and look forward to building on this strong momentum in 2025 and beyond.”
A year of delivering value
Against the backdrop of economic challenges and a rapidly shifting marketing landscape, AANA has delivered more value to its members than ever before:
- Community & Connection: We brought our growing community together at industry leading events to connect and hear from some of the best thought leaders from here and around the world.
- Education & Training: We launched new training programs, including the AANA Academy and Online Code Training, designed to keep our members ahead of the curve and thriving in their roles.
- Leading the Conversation: We led the conversation on issues that mattered most to our members, such as promoting marketing as a growth engine, effectiveness, creativity, sustainability, privacy and responsible marketing.
A growing AANA community
This year, 27 new members have joined the AANA community. Over the last 6 months, some of the leading brands that have joined AANA’s growing network, include Hypetap, Integral Ad Science, Intrepid Travel, Kogan, Lumos, Mintel, Salesforce, Snapchat and Woodside Energy. In addition, AANA welcomed the return of prominent brands Carnival Cruises and Pinterest to the membership.
The addition of these new and returned members strengthens the AANA community and brings fresh perspectives and a diversity of representation across different industry sectors.
Reflecting on the year, AANA CEO Josh Faulks said:
“2024 has been a remarkable year for AANA, and it’s all thanks to the incredible support and engagement of our members. Together, we are building a stronger, more connected community that is navigating challenges and embracing opportunities to shape the future of marketing in Australia. As we welcome new voices to our growing community, we remain firmly committed to delivering value to our members and helping them grow as the economy recovers in 2025.”
Looking ahead to 2025
Looking forward, AANA plans to expand its offerings, including new educational programs, thought-leadership initiatives, and a podcast. The association also aims to deepen its focus on sustainability, and diversity and inclusion with initiatives like Ad Net Zero and the Shift 20 initiative led by Dylan Alcott AO.
What some of our new members are saying
- Hypetap: ‘As Australia’s leading Influencer Marketing agency, membership in the AANA signifies Hypetap’s commitment to delivering premium, safe, and responsible advertising. By joining the AANA, we look forward to contributing to the industry’s evolution, collaborating on innovative initiatives, and providing our teams with valuable training and opportunities to elevate their expertise.’ – Bryce Coombe, Managing Director
- Lumos: “Joining AANA represents a significant milestone for us at Lumos. It provides an opportunity to engage with the best practices and ethics of the industry, allowing us to contribute to the conversation about the future of advertising in Australia while reinforcing our commitment to transparency and effectiveness.”– Eric Fan, Founder and CEO
- Mintel: “Our membership will enhance our ability to contribute to the conversation on responsible advertising in Australia.” – Jacqueline Nunns, Country Manager ANZ.
- Pinterest: “Being a member allows us to amplify our voice on issues impacting the future and connect with other key players in the industry.” – Melinda Petrunoff, Managing Director, Pinterest ANZ.
- Salesforce: “The AANA does important work with its community of marketers and advertisers in shaping the industry. We look forward to joining the AANA community, helping to craft the future of the industry and learning from the AANA’s incredible members.” – Leandro Perez, SVP & CMO ANZ.
- Snapchat: “Joining the AANA gives us a seat at the table with Australia’s leading brands, allowing us to contribute to the crucial conversations shaping responsible and impactful advertising practices.” – Clare Nash, Head of Marketing, Snapchat ANZ and APAC.
For more information or to access the 2024 Member Impact Report, visit our website.
Media Contact:
Nicolette Briscoe
+61 416 096 733
nicolette@aana.com.au