AANA Releases its 2025 Member Value Report: A Year of Growth, Connection and Industry Leadership 

 

The Australian Association of National Advertisers (AANA) today released its 2025 Member Value Report, showcasing a year defined by connection, collaboration, capability building and strong advocacy for responsible, effective and sustainable marketing.

The past year has been one of both significant challenges and inspiring achievements. The AANA, powered by the community, has acted decisively to ensure the marketing industry remains the true engine room of growth in our economy, while maintaining the highest standards to build trust with consumers.

The report celebrates the collective achievements of AANA’s growing community – now 108 members strong – the largest in the organisation’s 98-year history. AANA now represents more of the industry than ever before.

AANA CEO Josh Faulks said the report demonstrates the strength and impact of an industry united behind a shared vision for the future of a thriving and sustainable marketing industry.

“This year, we focused on helping our members grow in a challenging environment, delivering the latest thought leadership, lifting capability to prepare teams for an uncertain future, and building consumer trust by strengthening our world-class self-regulatory system. A strong, united AANA community means a strong marketing industry in Australia.”

 

A year of consistent delivery

In 2025, AANA delivered more events than ever before, bringing thousands of marketers together nationwide to connect, learn and grow. Key highlights included:

  • RESET for Growth – featuring industry leaders such as Steven Marks (GYG), Joe Brumm (Bluey), Sherilyn Shackell (The Marketing Academy) and Dr Catherine Ball and Anthony Dean on AI, drawing 500 of Australia’s marketing leaders.
  • CMO Connect – an intimate dinner series for our industry’s leaders.
  • Directors’ Cut – for our future CMOs and leaders Marketing Masterclasses – for the whole team.

AANA also expanded its professional development programs to equip its members with the skills and knowledge they need to lead marketing’s future and drive business growth:

  • AANA Academy – we delivered expert-led sessions in a virtual classroom format on the big issues for marketers, including AI, agency relationships, creativity, market mix modelling and more.
  • Policy, code and regulation training – we delivered online code training and bespoke in-person regulatory training sessions to hundreds of marketers.
  • Webinars – we partnered with industry experts and the regulators to deliver regular webinars on the important policy and regulatory matters, including privacy, SPAM, environment claims and psychosocial safety.
  • Guidelines & Resources – we delivered guides and resources for our members on important topics like AI Ethical Guidelines, brand and performance, and the social media U16 Ban.
  • Brand Masters Podcast, featuring leading CMOs.

 

Championing Trust Through Advocacy and Self-Regulation

As the trusted custodian of Australia’s world-class self-regulatory system, AANA continued to promote responsible advertising across the marketing industry through:

  • Leading industry advocacy in the media and to government on the big policy issues like calls for food and beverage advertising bans, privacy and greenwashing.
  • Launching the new Environmental Claims Code and the review of the Code of Ethics.
  • Administration of the complaints handling system through Ad Standards
  • Launch of new Nielsen research showing that education and family influence outweigh advertising in shaping food choices.

 

Faulks said the report highlights AANA’s momentum and that it has cemented its position as the leading marketing industry body in Australia.

“2025 proved the collective strength of the AANA community, showing that marketing is a true driver of growth. Celebrating and sharing our best work lifts the whole industry and our commitment to responsible advertising is the strongest defence against regulatory overreach.”

The full 2025 Member Value Report is available now at: aana.com.au/2025-member-report/