MEDIA RELEASE | Wednesday 12 February 2025
AANA welcomes Mim Haysom to its Board
The Australian Association of National Advertisers (AANA) is pleased to announce the appointment of Mim Haysom to its board. A highly respected marketing leader, Mim brings extensive experience in brand strategy, marketing effectiveness, and customer engagement, further strengthening AANA’s mission to shape a trusted and sustainable marketing industry in Australia.
“I am honoured to join the AANA board and contribute to an organisation that plays such a pivotal role in shaping the future of marketing in Australia,” said Mim Haysom. “As both a member and now a board member, I look forward to collaborating with industry leaders to drive innovation, effectiveness, and sustainability in our profession.”
Mim is the Executive General Manager of Brand and Customer Experience, with her leadership remit including accountability for Suncorp’s Corporate Communications, Customer Experience, Strategic Partnerships, and setting the overall brand strategy and end to end marketing program for nine brands including Suncorp, AAMI, GIO, APIA and Shannons.
Mim is known for delivering exceptional brand and business results. She was named #1 CMO in the country in 2022 by CMO Magazine.
Prior to Suncorp Mim was a highly awarded agency leader, with a Proven track record in growing client’s business both globally and locally, with vast category experience including Financial Services, FMCG, Automotive, Pharmaceutical and Retail.
In addition to her Executive Role, Mim is a Graduate of the AICD, and is passionate about her contribution to philanthropic efforts and Not for Profits.
Jenni Dill, Chair of the AANA board, commented, “We are delighted to welcome Mim to the AANA board. She is an accomplished marketing leader with an outstanding track record of driving brand growth and business impact. Her expertise will be invaluable as we continue to support the industry and advocate for responsible, effective marketing.”
Mim’s appointment further strengthens the diverse expertise within AANA’s leadership, ensuring the organisation continues to provide value to its members and drive the future of marketing in Australia.
About AANA:
The Australian Association of National Advertisers (AANA) is the leading marketing industry body in Australia. Our purpose is to shape the future of a trusted and sustainable marketing industry in Australia that drives business growth.
Our members are many of Australia’s leading brands, as well as media agencies, media owners and media platforms.
AANA advocates strongly on behalf of its members and the industry to defend and promote a strong advertising and marketing industry in Australia. We raise and set the standards for the industry through the advertising self-regulatory system to ensure transparent, responsible and accountable marketing.
AANA is the great industry connector, creating a community of marketing professionals through our industry leading networking events that feature the best thinkers on the issues that matter most to our industry. Through our professional development initiatives, AANA delivers highly relevant thought leadership and marketing training to members, helping them navigate the future of marketing while nurturing the leaders of tomorrow.