Responsible Marketing

The AANA drives responsible marketing by promoting and evolving self-regulation aligned with community standards.

The AANA achieves this through:

  • demonstrating the relevance and scope of self-regulation to government
  • by reviewing and evolving the scope of self-regulation
  • by defending responsible marketing across a range of platforms and industries

The AANA is dedicated to the proactive promotion of self-regulation, enabled through a commitment to industry collaboration and public consultation. We ensure that the self-regulatory system continues to meet community standards in marketing communication across all media and platforms.