Inside Effectiveness is designed to inspire Aussie marketers to prioritise creative effectiveness and equip them with the tools needed to navigate a rapidly changing landscape.

Gain invaluable insights into:

• WARC’s Marketer’s Toolkit 2026: A map for making sense of a world in constant flux. Uncover five macro trends identified by WARC to help you make critical decisions and prepare for the year ahead.
• Enduring Effectiveness: A deep dive into how Australia’s most successful brands approach effectiveness to deliver long-term value and continued success.
• The Effie-Winning Process: Get an exclusive look into what it takes to win a Grand or Gold Effie, straight from the marketers, strategists, and creatives who rewrote the rules to revitalise their businesses.

Join APAC’s top marketers and effectiveness experts for an exclusive insider session on driving long-term value through enduring effectiveness.

26 February 2026 | 8.30 AM – 11:30 AM | Melbourne

Telstra Customer Insights Centre, Level 1, 242 Exhibition Street, Melbourne.

Hosted by:

• Tony Hale, CEO, Advertising Council Australia (ACA)
• Josh Faulks, CEO, Australian Association of National Advertisers (AANA)

Hear from:

• Gold Winner and Grand Effie Winner, Leo Australia for Suncorp: From Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business
• Gold and Silver Winner, VML Australia for Nestlé: KitKat Break Chair
• Gold, Silver Winners: Effective Agency of the Year, BMF
• WARC: The Marketer’s Toolkit 2026 – Clarity in Chaos presented by Rica Facundo, Managing Editor, WARC APAC
• Panel Discussion: Driving long-term value through enduring effectiveness.