Inside Effectiveness is designed to inspire Aussie marketers to prioritise creative effectiveness and equip them with the tools needed to navigate a rapidly changing landscape.

Gain invaluable insights into:

• WARC’s Marketer’s Toolkit 2026: A map for making sense of a world in constant flux. Uncover five macro trends identified by WARC to help you make critical decisions and prepare for the year ahead.
• Enduring Effectiveness: A deep dive into how Australia’s most successful brands approach effectiveness to deliver long-term value and continued success.
• The Effie-Winning Process: Get an exclusive look into what it takes to win a Grand or Gold Effie, straight from the marketers, strategists, and creatives who rewrote the rules to revitalise their businesses.

Join APAC’s top marketers and effectiveness experts for an exclusive insider session on driving long-term value through enduring effectiveness.

24 February 2026 | 8.30 AM – 11:30 AM | Sydney

Telstra Customer Insights Centre, Level 1, 400 George Street, Sydney.

Hosted by:

• Tony Hale, CEO, Advertising Council Australia (ACA)
• Josh Faulks, CEO, Australian Association of National Advertisers (AANA)
• Aaron Boekestein, Director, Ads Partnerships, Google Australia and New Zealand

Hear insights from:

Gold Winner and Grand Effie Winner, Leo Australia for Suncorp: From Recovery to Resilience: How Suncorp Rewrote Insurance Rules – and Revitalised Its Business

• Mim Haysom, EGM Brand & Marketing, Suncorp
• Catherine King, Head of Effectiveness, Leo Australia

Gold and Silver Winner, Clemenger BBDO for Australian Red Cross Lifeblood: How a Media First Elevated Blood Donation Into a National News Story, Saving Up to 28,848 Lives

• Steph Garner: Senior Manager, Integrated Marketing at Lifeblood
• Luke Egan: Group Digital Director at Clemenger BBDO

Gold, Silver Winners: Effective Agency of the Year, BMF

• Christina Aventi, Chief Strategy Officer, BMF
• Anna Bollinger, Executive Planning Director, BMF

WARC: The Marketer’s Toolkit 2026

Clarity in Chaos presented by Rica Facundo, Managing Editor, WARC APAC

Panel Discussion: Driving long-term value through enduring effectiveness lead by Aaron Boekestein, Director, Ads Partnerships Google Australia& New Zealand.