ACMA Provides Guidance on Audience Trends and Expectations

Jul 5, 2022 | Self-Regulation

The ACMA has released new research on Trends and developments in viewing and listening 2020-21 with key findings.

ACMA Provides Guidance on Audience Trends and Expectations

The ACMA has released new research on Trends and developments in viewing and listening with the following key findings:

  • More of us watched online subscription content (58%) than traditional broadcast free-to-air television (54%).
  • More Australian adults (37%) also watched catch-up TV for free-to-air programs compared to a year ago (26%).
  • More than a quarter of online adults (28%) watched 5 or more online services, up from 1% in 2019.
  • Netflix was the dominant subscription streaming platform, watched by two-thirds (66%) of adults.
  • Mobile phones were the most popular device used to stream video content at home (49%), closely followed by smart TVs (47%).
  • Radio listenership declined to 77% (from 83% in 2020), but remained the most popular way for Australians to listen to audio content.
  • Over two-thirds (67%) of Australians streamed music, most commonly using Spotify (63%).

Along with this research, the ACMA has provided guidance to the industry on What audiences want when it comes to content safeguards. In terms of advertising, the ACMA report has found that “Audiences expect content providers to exercise judgment, in line with community standards, about restricting advertisements for certain products and services”. The release of this report is timely given the review of the AANA Children’s Code is now underway.

The ACMA has released new research on Trends and developments in viewing and listening 2020-21 with key findings.
The ACMA has released new research on Trends and developments in viewing and listening 2020-21 with key findings.