Are EU ready for data?

The European Commission is planning a wide range of legislative and other measures in 2020 and beyond which could have an impact on digital advertising. The European Strategy for Data contains the following elements:

• A legislative act to “strengthen the responsibility of online platforms”, including in the context of vulnerable consumers such as children.
• A regulatory framework aimed at gate-keeping platforms with significant network effects.
• To “address any undue existing hurdles hindering data sharing” between digital platforms and other businesses.
• A review of the existing policy framework on digital services.
• A review of “the importance of data in the digital economy.
• A legislative framework for data governance.

More info:

View the European Union Commission Initiatives 2020 summary.

View the European Union Commission Initiatives 2020 timeline.

Download the Ethics guidelines for trustworthy AI from an independent high-level expert group on articifical intelligence, setup by the European Union Commission.

Download the white paper on artificial intelligence – A European approach to excellence and trust.

Download the European strategy for data from the European Union Commission.