Australia’s marketing community unites at sold-out RESET 2026: Growth Through Disruption

Sydney, Australia – 6 August 2026

More than 600 of Australia’s senior marketers gathered at a sold-out RESET 2026 today, with thousands more joining online as the industry confronts accelerating economic, technological and regulatory disruption.

Opening the event, AANA CEO Josh Faulks told delegates the marketing industry was entering a defining moment, where adaptability, collaboration and continuous capability building would be critical to future growth.

“Our community is growing, and today’s sold-out event demonstrates just how important it is for Australia’s marketing industry to come together, learn from one another and navigate disruption collectively,” Faulks said.

“Every marketer is facing the same challenge. How do we continue to grow when the world around us is changing faster than ever? RESET this year, is all about that question.”

“The pace of change isn’t slowing down. Marketing leaders are being asked to ‘fly the plane while building it’, redesigning the operating model while still delivering growth. That requires adaptability, new capability and a stronger united industry.”

RESET 2026 will bring together a world-class lineup to explore the defining question facing marketers today: how to grow through disruption.

Award-winning journalist and author Nick Bryant will examine the global forces reshaping trust, democracy and society, while futurist Dr Catherine Ball will explore the possibilities of AI and emerging technology. Behavioural science pioneer Rory Sutherland will challenge conventional thinking about how people make decisions, before former Mastercard global CMO Raja Rajamannar explains why marketing needs a full reset, not simply a tune-up. Suncorp’s Mim Haysom and Leo Australia Chief Creative Officer Andy Fergusson will then deliver a masterclass on the strategy and creative partnership behind the Cannes-winning Haven campaign. Tennis legend Andre Agassi will close the day with a deeply personal reflection on pressure, performance, reinvention, resilience and sustaining performance through decades of change.

A new chapter for Australia’s marketing industry

In his opening address, AANA CEO Josh Faulks will unveil the Marketing Association of Australia, the new organisation created by uniting the best of AANA and ADMA.

The announcement will mark a defining moment for the profession, uniting AANA’s 98-year legacy with ADMA’s six decades of expertise to build a stronger, more connected and more influential organisation for the marketing industry in Australia.

“This is not the end of AANA or ADMA. It is the evolution of two proud organisations into something even stronger, built to meet the moment our industry is in,” Faulks said.

“This is much more than a new name. It is about delivering greater value for members: a stronger community, world-class capability building, and a more influential and powerful voice on the policy and regulatory issues shaping our industry.”