Bernard wilson, Cashrewards CEO: “We see generally greater than ten times return on adspend, which can be double or triple that of other performance marketing channels […]
What marketers can do today. While new solutions are emerging to allow advertisers to track their ad tech supply chain, it still lacks transparency for both […]
(3 min. read) – The marketer’s Holy Grail of media audience measurement, a de-duplicated measure of reach & frequency applicable across all media channels took a […]