Nestle’s head of eStrategy, Marketing and Brand, Martin Brown, says 50% of advertiser digital budgets going to working media is “not good enough” – 70% should […]
The GARM which consists of the world’s biggest advertising companies — including a few Big Tech companies — has agreed to evaluate some issues collectively, including […]
From media and communications, experience and ecommerce, evolving digital behaviours, media consumption, and the rapid adoption of innovation and technology – there are opportunities for brands and […]
In this edition of Adwatch we look at two recent complaints considered by the Community Panel, highlighting concerns raised about the use of environmental claims in […]