Metrics that Matter: how to power marketing conversations with the C-Suite

Jul 3, 2024 | News

Recently a group of marketing directors gathered at Harbour 220 to hear from Matt Farrugia and Brodie Arnhold from Mutinex on Mixed Market Modelling (MMM). This technology is quickly becoming a crucial tool for any marketing team and business because it removes the...

State of the Market: 2024 mid-year update

Jul 3, 2024 | News

State of the Market: 2024 mid-year update The mid-year update, presented by AdNews and Meta, charts a wobbly course to the end of 2024, with advertising spend trending down. 30 industry leaders were each asked for their exclusive forecasts, analysis and opinions from...

Should brands take a stand?

Jun 27, 2024 | AANA in the Media

Faulks says whether brands should take a stand on social and political issues and how some brands are finding success at the intersection of ethics and business. AANA CEO Josh Faulks writes in The Australian that in today’s tumultuous political and social...

AANA grows its member community with 15 New Members

Jun 13, 2024 | News

MEDIA RELEASE –  13 June, 2024   AANA grows its member community with 15 New Members The Australia Association of National Advertisers (AANA), the leading industry body for the marketing industry in Australia, is pleased to announce the addition of 15 new...

In tough times, turn to marketing for growth

Jun 5, 2024 | AANA in the Media

Faulks says the big question so many Australian businesses are grappling with right now is how to grow in a challenging economy, where the outlook is flat for the foreseeable future. AANA CEO Josh Faulks writes in The Australian how Australian businesses can thrive...