From Mi3 this week:
Danny Bass has been conducting executive leadership offsites for media and agency top brass in recent weeks. It won’t be music to some ears but he’s convinced those that can get their people back in the office, or at least physically interacting beyond Zoom, will have “first mover advantage”. The industry’s collective culture needs it for creativity, ideas and magic. And he talks irony and Sir Martin Sorrell’s S4 Capital.
Read Paul McIntyre’s Deep Dive article: