Nick Law, Global Chief Creative Officer at R/GA speaks about Bottom-Up Marketing and the two types of creativity at the AANA RESET Conference.
For most people, the top-down marketing that our industry has been doing for 50 years now feels remote and inauthentic. It’s time to invert the model and create marketing that lives in the culture of emergent media.
RESET was held in October 2014, and was designed to disrupt the thinking and confront the everyday challenges faced by marketers leading into the year ahead.
View photos and read more about RESET.