BUSINESS LEADERS ROUNDTABLE – ORGANISING FOR 2020

 
Looking forward to the year 2020, many global businesses are asking themselves how to best prepare their organisations to effectively connect with customers and consumers to drive business growth. How to structure and how to organise.

To tackle this issue, on Wednesday 22 April, 2015 the AANA and Millward Brown Vermeer hosted 30 CMO’s and Marketing Executives to a Business Leaders Roundtable at Restaurant Pendolino. The Global CMO of MB Vermeer, Marc de Swaan Arons shared the key learnings of their study and provided an opportunity to exchange views and learnings.

Millward Brown Vermeer and Google partnered to identify how business leaders can better align their marketing organisations to win in a digital age. Leveraging the findings of Millward Brown Vermeer’s Marketing2020 global marketing leadership initiative, they identified key opportunities and challenges of organising for a digital age, determined which organisational characteristics differentiate overachievers, and designed a holistic framework encompassing structure, people, processes and tools.

Marc is an acknowledged global marketing leadership thought-leader. He co-authored the 2014 Harvard Business Review article The Ultimate Marketing Machine and the best-selling marketing book The Global Brand CEO.