Marketing has a credibility problem.And marketers need to fix it. Article written by Anthony Toovey, Marketing Consultant and Marketing Association educator. Over the past four years, I've had the privilege of working with a number of marketing industry bodies,...
AI is becoming the personal shopper. Now we know how By Lou Barrett, Chief Revenue Officer, News Australia Last month at AANA RESET, I posed a question to a room of marketing leaders: Are you building your brand for the humans you can see, or for the algorithms...
The State of Creator Marketing Australia 2026 Creator marketing has moved well beyond experimentation in Australia, but the way brands budget, measure and manage it hasn’t caught up. Developed by the Marketing Association of Australia and AiMCO, this inaugural...
By Joe Wilson, Strategic Partnerships Director, ANZ – DoubleVerify Social media is powerful and immediate – a source of information, entertainment and discovery. But one ad next to unsuitable content can erode trust and damage your brand. DV’s Walled Gardens report...
EDUCATION HUBAANA WebinarsAussie Minds: Understanding Australians beyond demographics There is no “average Australian”. People who look similar on paper can think, feel and make decisions in completely different ways. So how can marketers build a deeper...
EVENTS AND TRAININGAANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get exclusive...
Events and TrainingAANA AcademyBack to dashboardStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy,...
EVENTS AND TRAININGAANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get exclusive...
WFA strategic partners predict what to watch in 2026 Capability takes over as No. 1 growth lever Matt Wardle, Head of Capability, North America, Oxford SM 2025 was the year of structural changes, from Unilever’s global overhaul to the Kimberly-Clark acquisition...
EVENTS AND TRAININGAcademyAANA Academy: Customer Experience Excellence: Beyond Loyalty to Lifetime Value4 November 2026 | 9.30 AM - 11 AM | Online AANA Academy: Customer Experience Excellence: Beyond Loyalty to Lifetime Value Overview:FORMAT1:30 to 2-hour...
EVENTS AND TRAININGAcademyStop measuring marketing. Start building a decision system.27 October 2026 | 12 PM - 1.30 PM | Online How to connect evidence, experimentation and AI to make better marketing decisions. Marketing teams have more data, dashboards and...
EVENTS AND TRAININGAcademyThe Marketing Job of Tomorrow.How will your role, and your team, need to change?Marketing jobs are changing. AI is reshaping what we do and how we do it. The capabilities marketing teams need are broadening. And marketers are being asked to...