Responsible AI in Marketing Council Issues Final Industry Guidelines on Ethical AI Use in Marketing Sydney - For immediate release The Responsible AI in Marketing Council (the Council), a joint initiative of the Australian Association of National Advertisers (AANA),...
TGA's Updated Social Media Advertising Guidance Exclusive AANA & AiMCO Member Webinar with the Therapeutic Goods Administration (TGA) - Social Media Advertising - Updated Guidance The session, presented by the TGA's Director of Regulatory Compliance...
EVENTS AND TRAINING AANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy. In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get...
Media Release: Monday 14 April AANA Unveils AI Evolution at RESET for Growth: From Hype to High-Impact Marketing The Australian Association of National Advertisers (AANA) is set to launch an AI Evolution: segment at their annual RESET for GROWTH flagship marketing...
EVENTS AND TRAINING AANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy. In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get...
Meet the Marketer Cam Luby, Head of Consumer Marketing, Optus
Why business is going to be the driving force behind Australia’s economic recovery Australia’s economic recovery hinges on the private sector, as government support wanes and consumers continue to feel the pinch from rising costs and subdued spending. In his...
CONNECT AND GROWFrom data to decisions: Driving Profitable Growth with Marketing EffectivenessExplore how to move beyond traditional metrics and leverage data to drive sustainable growth and demonstrate marketing’s strategic value. Gain actionable insights on aligning...
A huge thanks to our speaker Jo-Ann Foo, Senior Director at Analytic Partners for presenting a fantastic session on 'Getting Business Buy In into Marketing Effectiveness'. Key learnings from this session included: ✔ Link your marketing goals to business goals –...
Meet Rose Herceg: President, WPP Australia & New Zealand Rose is the President of the world's largest marketing services company, WPP for Australia and Aotearoa New Zealand, yet she says she ended up "in this gig by accident" after having spent the majority of her...
UPCOMING EVENTCMO CONNECT SERIESStop searching for a silver bullet: Embrace a holistic approach to marketing effectiveness.AANA and Gain Theory would like to invite you to our next CMO Connect Dinner – “Stop searching for a silver bullet: Embrace a holistic approach...