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News

October 24, 2016

AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY

AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY   The AANA today released two documents, the AANA Media Contract Template and the AANA Media Contract Guidance Notes […]
October 12, 2016

REACHING NEW AUDIENCES AS A LUXURY BRAND

REACHING NEW AUDIENCES AS A LUXURY BRAND   The AANA presents the latest episode of Marketing Dividends which features Adrian Weimers, Lexus Corporate Manager, who discusses luxury car marketing and how […]
October 11, 2016

MEDIA MONETISATION A FOCUS AT RESET

MEDIA MONETISATION A FOCUS AT RESET   The Australian Association of National Advertisers (AANA) has today announced that Laura Henderson, Global Head of Content & Media […]
September 12, 2016

SELF-REGULATION – WHAT’S AT STAKE

SELF-REGULATION – WHAT’S AT STAKE   This article first appeared in the print edition of AdNews 18 September 2015. Marketers operate in a dynamic, innovative and fast-paced industry […]
September 1, 2016

DIFFERENTIATING A BUSINESS TO MAKE IT SUCCESSFUL

DIFFERENTIATING A BUSINESS TO MAKE IT SUCCESSFUL   The show welcomed Madeleine Fitzpatrick, Metcash GM of Marketing at independent supermarket network,Independent Grocers of Australia (IGA), to […]
July 18, 2016

AANA CONFIRMS DIGITAL PROPHET AS FINAL RESET SPEAKER

July 13, 2016

MARKETING DIVIDENDS: AUSTRALIANSUPER MARKETER ON DIGITAL AND MILLENNIALS

July 12, 2016

THINK LIKE A CHALLENGER, ACT LIKE A LEADER

THINK LIKE A CHALLENGER, ACT LIKE A LEADER   Marketing Dividends presented by AANA is airing this week for its second show on SKY NEWS BUSINESS, […]
June 15, 2016

MARKETERS SAY INNOVATION MUST BE ON THE BOARD AGENDA

MARKETERS SAY INNOVATION MUST BE ON THE BOARD AGENDA   Marketing Dividends presented by AANA is airing this week on SKY NEWS BUSINESS, Australia’s only 24-hour […]