ACADEMY PLAYBACKThe Marketing Job of Tomorrow 5 Key takeouts marketers need to knowAI is reshaping marketing roles, the capabilities teams need are changing, and marketers are being asked to deliver more than ever. The Marketing Association of Australia brought...
AI is becoming the personal shopper. Now we know how By Lou Barrett, Chief Revenue Officer, News Australia Last month at AANA RESET, I posed a question to a room of marketing leaders: Are you building your brand for the humans you can see, or for the algorithms...
The State of Creator Marketing Australia 2026 Creator marketing has moved well beyond experimentation in Australia, but the way brands budget, measure and manage it hasn’t caught up. Developed by the Marketing Association of Australia and AiMCO, this inaugural...
EDUCATION HUBAANA WebinarsAussie Minds: Understanding Australians beyond demographics There is no “average Australian”. People who look similar on paper can think, feel and make decisions in completely different ways. So how can marketers build a deeper...
EVENTS AND TRAININGAANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get exclusive...
Children's Online Privacy Code - Draft Released for Consultation The Office of the Australian Information Commissioner (OAIC) has released the exposure draft of the Children's Online Privacy Code. The draft Code is a significant regulatory shift for...
EVENTS AND TRAININGAANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get exclusive...
Events and TrainingAANA AcademyBack to dashboardStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy,...
EVENTS AND TRAININGAANA AcademyStay ahead of the curve. Lead with confidence. Future-proof your career. Learn with AANA Academy.In today’s fast-paced marketing landscape, staying ahead of the curve is more important than ever. With AANA Academy, members get exclusive...
Chaos reigns and the economy shrugs it off In 64 AD, Rome burned. The Great Fire tore through much of the city, destroying homes, markets and temples. Yet within months, reconstruction began. Streets were widened. Building codes rewritten. Commerce resumed. The...
Ambient Commerce: Designing for the Human and the Machine What you need to know: The near-term future is not fully agentic commerce. It is ambient commerce. AI will reshape decision preparation, not replace human decision-making. Discovery remains...
WFA strategic partners predict what to watch in 2026 Capability takes over as No. 1 growth lever Matt Wardle, Head of Capability, North America, Oxford SM 2025 was the year of structural changes, from Unilever’s global overhaul to the Kimberly-Clark acquisition...