As brands look to take a stand on issues like recycling and sustainability, it is important that they understand the current state of affairs when it comes to waste and recycling in Australia. [su_menu name="Self-Regulation" class="sub-page-menu"] Recycling claims and...
Member-only
๐ How to comply with the F&B Advertising Code
Learn which food and drinks are essential, healthy and can be promoted to children. [su_menu name="Self-Regulation" class="sub-page-menu"] How to comply with AANA Food & Beverages Advertising Code The AANA Food & Beverages Advertising Code has at its heart an...
๐ How to win the hearts of Gen Z in 2021
๐ย |ย ย Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping todayโs...
๐ Digital media and the demise of identity
๐ย |ย ย The demise of the third party cookie this year, plus reductions in identifiers such as Appleโs IDFA, are making it increasingly hard to track consumers across [su_menu name="News & Resources" class="sub-page-menu"] The demise of the third party cookie this...
๐ The future of cookies and digital advertising
๐ย |ย ย This webinar covers what emerging privacy regulation and increasing browser restrictions mean for the future of cookies and what marketers should expect. [su_menu name="News & Resources" class="sub-page-menu"] This webinar covers what emerging privacy...
๐ AI & advertising, a consumer perspective
๐ย |ย ย A report on the potential harms of AI powered advertising, and thoughts on redesigning the system. [su_menu name="News & Resources" class="sub-page-menu"] A report on the potential harms of AI powered advertising, and thoughts on redesigning the system. WFA...
๐ The evolution of digital standards
๐ย |ย ย This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with confidence. [su_menu name="News & Resources" class="sub-page-menu"] This webinar with the Media Ratings Council (MRC) covers what you need to know to buy with...
๐ 10 trends shaping food marketing regulation in 2020
๐ย |ย ย A closer look at the latest regulatory trends to restrict food and beverage marketing as a response to the global obesity challenge [su_menu name="News & Resources" class="sub-page-menu"] A closer look at the latest regulatory trends to restrict food and...
๐ Where do great ads thrive?
๐ย |ย ย In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands? [su_menu name="News & Resources" class="sub-page-menu"] In an increasingly volatile landscape, which environments can advertisers trust to...
๐ Spotlight: Global Trends in Creative In-Housing
๐ย |ย ย Rob Foster, Senior Consultant at The Observatory International, shares an overview of our recent joint study on global in-housing trends, debunk some myths and help understand the practicalities of building and running a successful in-house agency [su_menu...
๐ The case for greater diversity and inclusion in marketing
๐ย |ย ย What can brands do to step up their diversity and inclusion efforts? [su_menu name="News & Resources" class="sub-page-menu"] What can brands do to step up their diversity and inclusion efforts? WFA Webinar: The case for greater diversity and inclusion in...
๐ How advertising lost sight of creativity and what to do about it
๐ย |ย ย A fascinating mix of neuroscience, cultural history and advertising research, this webinar shows how an increase in abstract, left-brain thinking has spread across business, how this [su_menu name="News & Resources" class="sub-page-menu"] A fascinating mix of...