IBM CMO Jodie Sangster, Volvo’s Julie Hutchinson join Deloitte economist and Rob Brittain on Australia’s ad spend black hole

Vodafone’s former global media chief on in-housing, transparency and why programmatic is “ripe for regulation”

Foxtel’s top brass at Binge are banking on the marketing gurus being right about building brand distinctiveness and using emotion to drive consumer mental availability over […]

“Most marketers weren’t operating during Australia’s last recession in 1991. Lacking the experience of overseas counterparts, they are slashing spend faster and deeper than markets much […]

“Most marketers weren’t operating during Australia’s last recession in 1991. Lacking the experience of overseas counterparts, they are slashing spend faster and deeper than markets much […]

  Google’s 2022 cookie apocalypse: Why it will hit first party data, hyper-targeting and a solution from Westpac’s former digital media and tech boss. This week […]

Wasteland of tech tools – Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say ‘no chance’ This week Mi3’s Executive Editor, Paul […]

Getting personal: ‘Can’t wait to get back to office’ – Mi3’s Executive Editor, Paul McIntyre, discuss with emerging agency leaders and senior execs on emotional stress, […]

Mi3’s Executive Editor, Paul McIntyre, talks with the Sydney Morning Herald and Nine news editors on COVID ad blacklists and a swing to non-COVID content with […]