AANA STRENGTHENS BOARD WITH TWO NEW MEMBERS   The AANA last week announced that Matt Tapper was re-elected Chair of the AANA Board for a second […]

ADVERTISING MUST BE CLEARLY DISTINGUISHABLE TO CONSUMERS   The AANA today confirmed that the over-arching AANA Code of Ethics, willevolve tocontain an explicit requirement that advertising […]

THE EVOLUTION OF THE CHALLENGER BRAND   AANA presents the latest episode of Marketing Dividends featuring Adam Morgan, founder of international strategic brand consultancy, eatbigfish, who […]

AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY   The AANA today released two documents, the AANA Media Contract Template and the AANA Media Contract Guidance Notes […]

REACHING NEW AUDIENCES AS A LUXURY BRAND   The AANA presents the latest episode of Marketing Dividends which features Adrian Weimers, Lexus Corporate Manager, who discusses luxury car marketing and how […]

MEDIA MONETISATION A FOCUS AT RESET   The Australian Association of National Advertisers (AANA) has today announced that Laura Henderson, Global Head of Content & Media […]

SELF-REGULATION – WHAT’S AT STAKE   This article first appeared in the print edition of AdNews 18 September 2015. Marketers operate in a dynamic, innovative and fast-paced industry […]

DIFFERENTIATING A BUSINESS TO MAKE IT SUCCESSFUL   The show welcomed Madeleine Fitzpatrick, Metcash GM of Marketing at independent supermarket network,Independent Grocers of Australia (IGA), to […]