News

News

November 28, 2016

AANA STRENGTHENS BOARD WITH TWO NEW MEMBERS

AANA STRENGTHENS BOARD WITH TWO NEW MEMBERS   The AANA last week announced that Matt Tapper was re-elected Chair of the AANA Board for a second […]
November 7, 2016

ADVERTISING MUST BE CLEARLY DISTINGUISHABLE TO CONSUMERS

ADVERTISING MUST BE CLEARLY DISTINGUISHABLE TO CONSUMERS   The AANA today confirmed that the over-arching AANA Code of Ethics, willevolve tocontain an explicit requirement that advertising […]
November 1, 2016

THE EVOLUTION OF THE CHALLENGER BRAND

THE EVOLUTION OF THE CHALLENGER BRAND   AANA presents the latest episode of Marketing Dividends featuring Adam Morgan, founder of international strategic brand consultancy, eatbigfish, who […]
October 27, 2016

AANA Launches Paper On Ad Viewability

Ad viewability was identified as a key issue for by the AANA Media Reference Group. This paper which was driven by the members [...]
October 24, 2016

AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY

AANA RELEASES GUIDELINES FOR ACHIEVING MEDIA TRANSPARENCY   The AANA today released two documents, the AANA Media Contract Template and the AANA Media Contract Guidance Notes […]
October 12, 2016

REACHING NEW AUDIENCES AS A LUXURY BRAND

REACHING NEW AUDIENCES AS A LUXURY BRAND   The AANA presents the latest episode of Marketing Dividends which features Adrian Weimers, Lexus Corporate Manager, who discusses luxury car marketing and how […]
October 11, 2016

MEDIA MONETISATION A FOCUS AT RESET

MEDIA MONETISATION A FOCUS AT RESET   The Australian Association of National Advertisers (AANA) has today announced that Laura Henderson, Global Head of Content & Media […]
September 12, 2016

SELF-REGULATION – WHAT’S AT STAKE

SELF-REGULATION – WHAT’S AT STAKE   This article first appeared in the print edition of AdNews 18 September 2015. Marketers operate in a dynamic, innovative and fast-paced industry […]
September 1, 2016

DIFFERENTIATING A BUSINESS TO MAKE IT SUCCESSFUL

DIFFERENTIATING A BUSINESS TO MAKE IT SUCCESSFUL   The show welcomed Madeleine Fitzpatrick, Metcash GM of Marketing at independent supermarket network,Independent Grocers of Australia (IGA), to […]