6 April 2024 AANA defends the use of targeted marketing on behalf of the advertising industry The Australian Association of National Advertisers (AANA) has defended the use of targeted advertising in its submission on the Australian Government’s response to the...
ACCC shares findings from the "greenwashing" internet sweep Catch up on AANA's briefing on the findings from ACCC's internet sweep targeting "greenwashing" or misleading environmental and sustainability marketing claims. The sweep reviewed almost 250 company...
ACCC will be releasing revised guidance on environmental claims in April/May 2023 ACCC Greenwashing Sweep – what brands can do now Last week we held a member-only webinar with the ACCC’s Executive Director of Consumer Fair Trading Division, Nicholas Heys. We learned...
Major review of the AANA Environmental Claims Code gets underway Tuesday, 22 November 2022 The Australian Association of National Advertisers (AANA) has launched a major public review of the Environmental Claims Code inviting the community, advertisers and...
Industry Embraces Strict New Rules - One year on from the launch of the AANA Food & Beverages Code Opinion Piece by Megan McEwin, AANA Director of Policy and Regulatory Affairs When the AANA Food & Beverages Advertising Code ('F&B Code') took effect last...
Global trends to tighten regulation around influencers Pressure is building to regulate influencers globally. Changes in young people and children’s media habits especially are raising concerns in parents, advocates and regulators both here and abroad. Because of...
The first half of 2022 has been busy for the team at Ad Standards with more than 1000 complaints lodged and over 100 cases raised between 1 January and 30 June. The latest from Ad Standards Complaints are up at Ad Standards, with 278 complaints lodged in the past...
Global Trends in Regulating Environmental Claims We know that sustainability and the drive to net zero emissions is an important issue for our members, with many companies implementing robust and ambitious environmental, social and governance (ESG) strategies. While...
The ACMA has released new research on Trends and developments in viewing and listening 2020-21 with key findings. ACMA Provides Guidance on Audience Trends and Expectations The ACMA has released new research on Trends and developments in viewing and listening with the...
The first half of 2022 has been busy for the team at Ad Standards with more than 1000 complaints lodged and over 100 cases raised between 1 January and 30 June. First half reflections from Ad Standards The first half of 2022 has been busy for the team at Ad Standards...
The AANA has launched a review of the Children’s Advertising Code to ensure that it continues to provide a robust framework for the regulation of advertising to children on all media platforms. 22nd June 2022 AANA launches review of Children’s Advertising Code AANA...
A man urinating at a shop front was 2021’s most complained about ad. The decisions are in: key results from 2021 Ad Standards Community Panel report A man urinating at a shop front was 2021’s most complained about ad. The TV ad by Crazy Domains received almost 300...