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News

March 23, 2020

Are EU ready for data?

Are EU ready for data? The European Commission is planning a wide range of legislative and other measures in 2020 and beyond which could have an […]
December 3, 2019

RECMA Domestic Report

RECMA has released its latest Media agency ranking in Australia, allowing advertisers to keep track of their media agencies [...]
December 2, 2019

Viewability – what marketers need to know

By James Diamond, Managing Director, Integral Ad Science Australia. There’s a lot being spoken about viewability, but what [...]
October 24, 2019

AANA Media Contract

AANA MEDIA CONTRACT - One of the AANA’s strategic pillars is to inspire and equip marketers to build stronger brands and therefore businesses. In a media […]
July 31, 2018

Australian Digital Advertising Practices

The Australian Digital Advertising Practices have been created specifically for advertisers [...]
April 9, 2018

GDPR – Guide for Marketers

GDPR is the most significant privacy regulation to flow to our shores in the last 20 years. For the benefit of our members, we have prepared this guide [...]
October 27, 2016

AANA Launches Paper On Ad Viewability

Ad viewability was identified as a key issue for by the AANA Media Reference Group. This paper which was driven by the members [...]
March 18, 2015

SMG Media Futures 2015 Forecast and Key Findings

Since 1985, SMG has been conducting Media Futures, to advise advertisers on critical media trends and calling out the winners and [...]
March 11, 2015

WFA Guide to Programmatic Media

What every advertiser should know about media markets - This World Federation of Advertisers (WFA) paper provides [...]