AANA is conducting a formal review of the Food & Beverages Advertising Code (F&B Code) that governs food and non-alcoholic beverage advertising in Australia. The review will also incorporate a review of the Australian Food and Grocery Council’s (AFGC)...
In this edition of From the Bench, Matt Hansen, Senior Associate with Anisimoff Legal, reminds advertisers to apply T&C’s in social media promotions to avoid unintended consequences. A recent giveaway offer from U.S based company Sunny Co Clothing that it placed...
Clearly defining your audience makes all the difference when you’re creating advertising. A well-crafted advertisement should appeal to a particular audience, but when it comes to advertising standards, it’s not just your target audience you need to be thinking about....
The sale and marketing of the add-on product, also known as upselling or loading, is a commonplace feature in many businesses eager to capitalise on a customer that is already engaged. But faced with multiple options at point of sale, consumers can make bad decisions...
Having earned families’ trust for over a century, NIVEA is a brand with strong connections to the community and a proud sponsor and supporter of Life Changing Experiences Foundation (LCEF) and their SISTER2sister Mentoring Program. In this instalment of Brand Purpose,...
If you’re marketing to those who are concerned about animal welfare, environmental sustainability or health you can expect consumers pouring over the claims and symbols on everyday supermarket products. The AANA developed the Environmental Claims Code in response to a...
Leading marketers at the World Federation of Advertisers Global Marketer Conference 2016 wowed Kuala Lumper last month, championing B2H: Business to Human. While brands are putting technology, speed and efficiency first, the real key is people - both consumers and...
Earlier this year the Federal Government indicated it would introduce a mandatory data breach notification scheme. An exposure draft of the proposed legislation has now been released. The proposed legislation would require companies to notify the Office of the...
In this edition of From the Bench, Georgina Hey from Norton Rose Fulbright looks at what happens when your brand becomes a generic product descriptor and is no longer distinctive. What are the key issues for brand owners that arise from the slide into genericide? When...
In this edition of From the Bench, Gavin Smith and Michael Pattison, partners at law firm Allens, examine a recent ruling which reinforces the Privacy Act requirement for 'personal information' to be information 'about an individual'. In this case, it was found that...
Pressure on advertisers is increasing as bad news travels faster, and content that once seemed “right” turns into a huge controversy within hours. The AANA Codes, guidelines and principles set the foundation for ethical advertising and late last year was a time of...
In each edition of Code Crux we look at the AANA Codes and shine a light on the key principles. If you’re marketing to those who are concerned about animal welfare, environmental sustainability or health you may envisage consumers pouring over the claims and symbols...