Environmental Claims: Driving Impact and Sustainable Behaviours This session is designed to give you practical, hands-on experience in applying the advertising codes to sustainability claims. If your company is working on- or planning - sustainability initiatives,...
Sustainability
Advertising and media industry welcomes the launch of Ad Net Zero Chapter in Australia
For Immediate Release | 24 October, 2024 The Australian Association of National Advertisers (AANA), Advertising Council Australia (ACA),Interactive Advertising Bureau Australia (IAB), and the Media Federation of Australia (MFA) todaylaunched the Australian Chapter of...
AANA launches new Environmental Claims Code to combat greenwashing and build trust with consumers
For Immediate Release | 22 October, 2024 The Australian Association of National Advertisers (AANA) is proud to announce the launch of its new Environmental Claims Code (the Code), effective 1 March 2025. This initiative reinforces the advertising industry’s strong...
Time to stamp out greenwashing and greenhushing
Time to stamp out greenwashing and greenhushing AANA CEO Josh Faulks in a recent article stresses the importance of continuing green marketing efforts as climate change worsens. With extreme weather events increasing in severity, Faulks warns against the...
Did advertising cause the climate Crisis?
Yep, that’s what we debated at Advertising Week. With a clear conscience, ask yourself when was the last time you bought something you wanted but didn’t need? Did advertising cause the climate Crisis? Yep, that’s what we debated at Advertising Week. “With a clear...
Sustainability update
With the new federal government stepping up Australia’s commitment to reducing emissions, Australian advertisers are already contributing. Sustainability update With the new federal government stepping up Australia’s commitment to reducing emissions, Australian...



