Navigate the Australian advertising landscape with confidence. Access comprehensive codes, expert campaign review services, and industry-leading compliance training, all designed to help you create effective, responsible advertising campaigns.
Marketing Association of Australia Codes
Code of Ethics
Core principles governing all advertising content and practice
Food & Beverages Advertising Code
Responsible marketing standards for food and beverages products
Children’s Advertising Code
Special protection for child-directed advertising
Environmental Claims Code
Standards to ensure environmental claims in advertising are clear, truthful and substantiated
Other Advertising Codes
Alcohol Advertising (ABAC)
The Alcohol Beverages Advertising Code (ABAC) Scheme governs responsible alcohol marketing across Australia. Developed and administered by the industry, ABAC ensures advertising reaches the right audience while protecting community interests. Compliance is mandatory for all alcohol marketers.
Key requirements include: Age verification, responsible consumption messaging, and community consultation processes.
Vehicle Advertising (FCAI)
The Federal Chamber of Automotive Industries (FCAI) Advertising Code applies to motor vehicle advertising in Australia. This code addresses performance claims, safety features, and comparative advertising whilst balancing competitive marketing with responsible communication.
Coverage includes: All vehicle types, dealer networks, and automotive promotional materials.
Ad|Check: Advertising Compliance Advice
Get expert advice before your campaign goes live. Whether you’re developing a new campaign or reviewing creative, access guidance to help identify potential compliance issues and ensure your advertising meets Australia’s advertising codes and standards.
Pathway One: Ad|Check for Marketing Association Members
Free & Exclusive
Available only to members
as part of membership benefits
Marketing Association members can access complimentary advertising compliance advice through our Ad|Check service.
Our regulatory specialists review proposed advertising and provide practical guidance on relevant codes, potential compliance risks and areas to consider before launch.
Included as part of your Marketing Association membership at no additional cost.
Pathway Two: Ad Standards Advice
For advertisers seeking independent written advice, Ad Standards offers a paid service to review proposed advertising concepts, imagery and copy.
The service provides:
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Written advice at different stages of the creative process
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Identification of potential issues under relevant advertising codes
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Guidance on how proposed advertising could be amended to address compliance concerns.
Code Training
Give your team the knowledge to create responsible, compliant and brand-safe advertising. From self-paced online courses to personalised team sessions, our practical training helps marketers understand Australia’s advertising codes and apply them with confidence.
Online Code Training
Get up to speed with Australia’s advertising codes and standards through interactive, self-paced online courses designed for marketing and brand professionals.
Each course takes approximately 60 minutes to complete, with participants receiving a certificate and digital badge.
Explore our four online courses:
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Code of Ethics
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Food & Beverages Advertising Code
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Children’s Advertising Code
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Environmental Claims Code
Free personalised code training for members
Bring your entire team up to speed with free, tailored training, exclusive to Marketing Association members.
Delivered online or at your workplace, these interactive one-hour sessions focus on the codes and compliance issues most relevant to your organisation, including:
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An overview of Australia’s advertising codes and complaints process
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Key compliance requirements relevant to your brand and campaigns
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Recent Ad Standards decisions and practical lessons for your team
Training is available to your entire team, helping everyone stay informed, minimise compliance risks and create responsible, brand-safe advertising.
Free & Exclusive
Available only to members
as part of membership benefits
Free & Exclusive
Available only to members
as part of membership benefits