Codes & Compliance Hub

Navigate the Australian advertising landscape with confidence. Access comprehensive codes, expert campaign review services, and industry-leading compliance training—all designed to help you create effective, responsible advertising campaigns.
Ad|Check
Code Training

AANA Codes

Code of Ethics

Core principles governing all advertising content and practice

Food & Beverages Advertising Code

Responsible marketing standards for food and beverages products

Children’s Advertising Code

Special protection for child-directed advertising

Environmental Claims Code

Standards to ensure environmental claims in advertising are clear, truthful and substantiated

Wagering Advertising Code

Responsible gambling advertising guidelines

Other Advertising Codes

Alcohol Advertising (ABAC)

The Alcohol Beverages Advertising Code (ABAC) Scheme governs responsible alcohol marketing across Australia. Developed and administered by the industry, ABAC ensures advertising reaches the right audience while protecting community interests. Compliance is mandatory for all alcohol marketers.

Key requirements include: Age verification, responsible consumption messaging, and community consultation processes.

Visit ABAC

Vehicle Advertising (FCAI)

The Federal Chamber of Automotive Industries (FCAI) Advertising Code applies to motor vehicle advertising in Australia. This code addresses performance claims, safety features, and comparative advertising whilst balancing competitive marketing with responsible communication.

Coverage includes: All vehicle types, dealer networks, and automotive promotional materials.

View Code

Ad | Check

Before launching your campaign, get expert advice from our compliance specialists. Our review services help you identify potential issues, refine messaging, and ensure your advertising meets all relevant code requirements. Two pathways available to suit your needs.

Pathway One: Ad|Check for AANA Members

Free & Exclusive

Available only to AANA members
as part of membership benefits

Request advice
Ad|Check delivers fast, reliable campaign advice exclusively to AANA members. This service is included in your membership at no additional cost, providing peace of mind before launch. Our expert team provides timely responses and handles complex scenarios with confidence.

Pathway Two: Ad Standards Advice

For a small fee, Ad Standards provides:

  • fast and efficient written advice on any proposed concepts, imagery and/or copy – at any stage of the creative process
  • identification of potential issues
  • general guidance on how you could bring non-complying material into line.
Request advice

Code Training

Build your team’s compliance expertise with AANA’s comprehensive training programs. From foundational code knowledge to advanced scenario analysis, our learning resources help you navigate the advertising standards landscape confidently. Choose from flexible online courses or in-person sessions tailored to your needs.

Online Code Training

AANA’s self-paced, interactive online code training courses are designed to give you a comprehensive understanding of the advertising codes and standards in Australia.

Each module takes around 60 minutes and participants receive a certification and digital badge on completion.

The four courses available online are:

  • Code of Ethics
  • Food & Beverages Advertising Code
  • Children’s Code
  • Environmental Claims Code

Free personalised code training for members

Members can book highly interactive, personalised training sessions conducted at your office or online for you and your team. In one hour you will learn:

  • Overview of the advertising Codes and ad complaint system
  • Key Code rules that apply to your brand
  • The latest decisions from Ad Standards relevant to your campaign

Training is for your full team.

Start your training today
Free & Exclusive

Available only to AANA members
as part of membership benefits

Book your training session
Free & Exclusive

Available only to AANA members
as part of membership benefits