From Mi3 this week:
From Auckland to New York (eventually), the low-profile, former champion Australian rower has deliberately fired his first signal to the global DDB advertising network – a precision marketing practitioner, Justin Thomas-Copeland, is now running the flagship US creative agency. From his base in COVID-free Auckland, New Zealand, Marty O’Halloran signals much more is to come in the global agency reinvention he’s promised parent company Omnicom and its boss John Wren.
Read Paul McIntyre’s Deep Dive article (5 min. read):