Episode Three: Dean Norbiato, General Manager of Marketing, Kia Motors

Motoring into Episode Three we hear from Dean Norbiato, Kia’s top marketer on fixing ‘brand snobbery’, record marketshare and accelerating out of Covid with brand investment. Kia has been eating up the road on competitors for five years running. Norbiato says it’s because the leadership backs brand. While Covid-19 has crashed the car market, dealers are reporting renewed interest as people take less public transport and retreat to the safety of their cars. Norbiato believes the autos that cut through the ‘sea of sameness’ can turn a negative into a positive result.

Read the Deep Dive article on Mi3:

Tune in for the next Episode from Jenni Dill, Arnott’s new CMO:

For further information on this series please contact Emma Logan l Director of Member Engagement & Events l emma.logan@aana.com.au

The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
Proudly in partnership with Nine and Mi3.