Download the ISBA Ad Tech supply chain study
The study analyses the programmatic supply chain of 15 ISBA advertisers to understand the distribution of costs detailing who is getting what and indeed what is still opaque and unexplained several years after the first calls and promises for greater transparency.
- Who earns what & where along the value chain?
- How easy was it to match impressions from advertiser to publisher?
- What is the actual level of transparency versus ‘claimed’ transparency?
Register your details to download the ISBA Programmatic Supply Chain Transparency summary study:
Study published on May 6, 2020