Michelle Froah, Asia Pacific Senior Regional Marketing Director for Kimberly-Clark International, speaks to marketers at the 2014 Global Marketer Conference about driving brand differentiation through diversity.
Around the world, the marketing notion of ‘Think Global – Act Local’ has enabled some brands to take an overarching brand idea and apply it to specific markets in a bespoke manner. Kimberly-Clark has demonstrable experience in tailoring brands to market specifics. Join Michelle as she discusses how Kimberly-Clark drives differentiation for its brand portfolio across the Asia Pacific region by adopting three core principles of diversity.
The Global Marketer Conference was held in Sydney in March 2014, and hosted by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA).
View photos and read more about the AANA & WFA Global Marketer Conference.