Enabling Powerful Learning Experiences

AANA Capability Programs deliver business growth for our members through stronger brands and upskilled people

The AANA’s Dynamic Marketing Program is a unique, best-in-class online ‘virtual classroom’ program that up-skills and equips marketers with the tools, models and frameworks for immediate application.

The Program equips marketers with highly valued, in-demand skills to turn adversity into opportunity; to be resilient with a growth mindset, to be curious, to be creative and to be innovative. Above all else, it will equip marketers with a comprehensive ‘toolkit’ and skill set to think and act differently and to apply core capabilities in new and different ways. Register here.

We are honoured to have Professor Jill Klein deliver the Resilience Module. Jill is the Professor of Marketing at Melbourne Business School Professorial Fellow in Medical Education, Melbourne Medical School. Jill’s research has been published in the Journal of Marketing, Management Science, Journal of Consumer Psychology, British Medical Journal, and more, with a focus on decision-making biases and how they affect decisions in both business and medical settings. Jill teaches Managerial Judgement, Decision Making and Resilient Leadership on the MBA, Executive and Senior Executive MBA programs, Advanced Managers Program, Specialist Certificate in Clinical Leadership, and a variety of executive education programs. Jill has also appeared in the Huffington Post, Wall Street Journal, Guardian and other international media outlets.

Each module is a 4-hour ‘live’ learning session, with prework to kick start our learning journey on the day followed by learning and task briefing for participants to then spend time working together completing a task in breakout groups. The module ends with a share and key learnings discussion.

This is the last chance to upskill with the Dynamic Marketing Program in 2022 with sessions for the 5-module program starting on 8 November.