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Episode Nine: Peter Jarmain, Head of Marketing and Brand, National Rugby League

“Like many marketing functions we will need to become more efficient. We will no doubt have to do more with less and so it’s really probably just having a razor sharp focus on those things that really do drive the net contributions.”

“Younger fans probably consume the game in a slightly different way. They probably have less of an appetite for long form content. They’re more interested in shorter form of content to some extent.”

Read the Deep Dive article on Mi3:

For further information on this series please contact Emma Logan l Director of Member Engagement & Events l emma.logan@aana.com.au

The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
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Episode Nine: Peter Jarmain, NRL

Episode Nine: Peter Jarmain, Head of Marketing and Brand, National Rugby League

“Like many marketing functions we will need to become more efficient. We will no doubt have to do more with less and so it’s really probably just having a razor sharp focus on those things that really do drive the net contributions.”

“Younger fans probably consume the game in a slightly different way. They probably have less of an appetite for long form content. They’re more interested in shorter form of content to some extent.”