Episode Seven: Lisa Ronson, Chief Marketing Officer, Coles

Before the spike in Covid-19 cases in Victoria last week, shoppers were starting to ease back on stockpiling everyday items. But they weren’t exactly back in the pre-Covid groove; buying patterns suggests consumer behaviour has changed, potentially for the foreseeable future.

“We’re not necessarily seeing people snap back. There is still a lot of hesitation … some of the Covid behaviours are continuing,” says Ronson. “People are still working from home, so we’re in general eating breakfast later, dinner earlier and we’re snacking quite a bit in the afternoons.”

Read the Deep Dive article on Mi3:

Tune in for the next episode from Susan Coghill from Tourism Australia:

For further information on this series please contact Emma Logan l Director of Member Engagement & Events l emma.logan@aana.com.au

The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
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