Episode Six: Kjetil Undhjem, Head of Marketing and Brand Strategy, ANZ

Take note of ANZ’s Kjetil Undhjem as he discusses how there is an opportunity to bring a harder commercial edge to marketing beyond internal marketing metrics and reshape products and services to reset the banking category for a new normal customer.

“One thing I’ve been asked to focus on is to add commerciality into marketing. To not be so focused on only internal marketing metrics, but actually get back into marketshare, into revenue and profitability – to actually tie it back really clearly into the P&L.”

Read the Deep Dive article on Mi3:

Tune in for the next episode from Coles Lisa Ronson:

For further information on this series please contact Emma Logan l Head of Content and Partnerships l emma.logan@aana.com.au

The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
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