A keynote address by Jean-Marie Dru, Chairman on TBWAWorldwide, who discusses “is disruption thinking achievable in a landscape shaped by complexity and rapid change?”, at the AANA RESET Conference held October 2014 in Sydney.
Jean-Marie introduced the concept of ‘disruption’ to the advertising world. He is the author of five books on advertising and marketing, including the global breakthrough business book “Disruption”.
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RESET was held in October 2014, and was designed to disrupt the thinking and confront the everyday challenges faced by marketers leading into the year ahead.
View photos and read more about RESET.