From Mi3 this week:
“Most marketers weren’t operating during Australia’s last recession in 1991. Lacking the experience of overseas counterparts, they are slashing spend faster and deeper than markets much worse affected by Covid-19. That’s a big mistake, says advertising effectiveness guru Peter Field in a new Australian and New Zealand study with the Communications Council. Field, plus Comms Council CEO Tony Hale and LinkedIn’s Prue Cox discuss the implications of the key findings – and how B2B marketers might have edged ahead of their consumer marketing peers through COVID.”
Read the Deep Dive article on Mi3: