Wasteland of tech tools – Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say ‘no chance’

This week Mi3’s Executive Editor, Paul McIntyre, discusses with Citi’s head of segments and digital, Roger Slater and WPP’s head of marketing technology Adam Good who are not buying Gartner’s provocative forecast that marketers will abandon personalisation. Slater says marketers have become “fundamentally lazy” in expecting out-of-the-box tech to fix their customer and growth challenges.

Read the deep dive article on Mi3 or listen to the podcast below.