Existing and Future Demand: In conversation with James Hurman

Earlier this month, we caught up with Marketing Effectiveness legend James Hurman over dinner in Melbourne. We recorded the session which covered the principles of Future Demand, the combination of logic and magic, and why it pays to know the theory but also play in the creative space.

Enjoy 10 minutes from his presentation and a few deep dive questions with the night’s sponsor Henry Innes from Mutinex.