UPCOMING EVENT

DIRECTOR’S CUT SERIES

Getting The Mix Right: Performance & Brand

Join us at Endeavour Group for Melbourne’s first Director’s Cut — a night of connection, conversation and ideas.

Directors Cut is an invite-only event series designed to elevate Australia’s Marketing Directors — the future CMOs.

The Topic:

Getting the mix right between performance and brand marketing can be hard in today’s tough operating environment.

Marketers are under pressure to deliver short-term results, while also building brand for sustainable growth.

The best marketing leaders are finding ways to balance both – using creativity, data and smarter measurement.

Hear from some of our industry’s best to unpack why brand and performance marketing matter.

The Panel:

• Josie Brown, Chief Marketing Officer, Endeavour Group
• Louise laing, Vice President of USA Marketing, Intrepid
  

Why this Panel matters:

• Performance and brand aren’t enemies — they’re interdependent. Yet too often, one gets sacrificed for the other.
• In today’s tough climate, marketers are under pressure to deliver short-term results BUT sustainable growth still comes from brand.
• The smartest leaders are finding new ways to balance both — using creativity, data and smarter measurement.
• This panel brings together some of the industry’s best to unpack what brand and performance marketing matter.

Launch of the member guide:

AANA’s new Member Guide on Getting the Mix Right will be launched at this event.

You will be the first to get your hands on this great guide to performance and brand marketing developed by AANA’s Marketing Communications Council.

Registrations are closed.

Register

Places are limited.

Registrations by invitation only.

For enquiries, please reach out to our Events Team:

events@aana.com.au