GOODBY JOINS AANA RESET INTERNATIONAL LINEUP

Jeff Goodby will join an international lineup of speakers at the Australian Association of National Advertisers Reset conference in October.

Goodby, founder of Goodby Silverstein & Partners, will join Zenith Optimedia global managing partner and UK chairman Belinda Rowe and OzHarvest founder and CEO Ronnie Khan.

The three join speakers already announced including Jean-Marie Dru, chairman of TBWA Worldwide, Hosi Simon, global general manager of Vice Inc, Sherilyn Shackwell, CEO and founder of The Marketing Academy and Nick Law, global chief creative officer of R/GA.

The AANA conference is aimed at helping marketers disrupt their thinking and challenge the way they approach business from a creative, media and brand perspective.

AANA CEO Sunita Gloster said: “These are provocative thought leaders that are set to challenge marketers on the creative process, media strategy and finding brand purpose”.