GroupM’s Brian Wieser says media spend set to rebound in 2021
From media and communications, experience and ecommerce, evolving digital behaviours, media consumption, and the rapid adoption of innovation and technology – there are opportunities for brands and businesses to transform and grow, even in this challenging market.
Brian Wieser, GroupM Global President of Business Intelligence, and GroupM Australia Head of Investment Intelligence Liesa Newland offered an intelligent analysis of the media trends affecting marketers and ad markets locally and around the globe, as part of GroupM Presents This Year Next Year, a virtual event hosted last week.
Brian, a former Wall Street investment analyst, who previously spoke at AANA RESET in 2019 and brings a unique perspective and insights for marketers looking for intelligent insights.
AANA Members can watch the 45 minute session or access the MidYear forecast below: