Hello dolly: the power of cultural moments

Nov 8, 2023 | AANA in the Media

Emotional connection is the lifeblood of any successful relationship between a brand and consumer but now it’s as much about harnessing cultural moments as product awareness.

Hello dolly: the power of cultural moments

AANA CEO Josh Faulks writes in The Australian about the ever-evolving and complex landscape of marketing businesses and brands, in which there is one timeless truth: emotional connection is the lifeblood of any successful relationship between a brand and consumer.

Read the full article in The Australian:

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