This week on Mi3:
Snake oil that works? How Simply Energy and Hardhat are harnessing behavioural economics to hack ‘reptile brain’ decision-making
For the last 18 months, Andrea Bernard, General Manager, Marketing and Sales at Simply Energy has been harnessing behavioural economics to unlock growth and make the challenger brand “the king of the tier two” energy suppliers. She says all marketers should take a look at heuristics, the shortcuts humans use to make decisions that they rationalise only later. Hardhat co-founder, Dan Monheit, breaks down the 12 heuristic hacks brand marketers can use to power post-Covid growth – while making themselves more interesting at dinner parties.
Read Paul McIntyre’s Deep Dive article (6 min. read):