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Learn which food and drinks are essential, healthy and can be promoted to children.

🔒 SELF-REGULATION TRAINING

How to comply with the new AANA Food & Beverage Advertising Code

How to comply with AANA Food & Beverages Advertising Code

The AANA Food & Beverages Advertising Code has at its heart an independent, common nutrient criteria to determine which food and drinks are essential, healthy and can be promoted to children.

Join us for a one-hour online session to learn more about the new Code and how to comply. We encourage all marketers and their advertising compliance teams to view this recording:

Topics include:

  • What food/drinks can or can’t be promoted to children?
  • What criteria is used to determine if an ad is targeting children?
  • The new rules for sponsorship advertising
  • Other key features of the new Code
  • Q&A

The AANA recently completed a public consultation of the Food & Beverage Advertising Code, the Responsible Children’s Marketing Initiative (RCMI) and the Quick Service Restaurant Initiative (QSRI) leading to a strengthening of the Code by ensuring that children are not targeted with advertising for occasional foods. The new Code takes effect on 1 November 2021.

If you have any questions about the webinar, feel free to contact either Megan McEwin, Director of Policy and Regulatory Affairs, or Marit Andersen, Regulatory Affairs Manager.