AANA & OMNICOM PRESENT

How to Win Customers in the Age of Discovery: The New Rules for Growth

Search is no longer what it used to be.
AI, creators and platforms are transforming how people find, evaluate and buy, collapsing the traditional funnel into moments of instant discovery and decision.

For marketers, the challenge is no longer how to get found, but how to stay chosen when algorithms, creators and convenience all compete for customer attention.

This is a must-see session for marketers who want to stay ahead of the next big shift in discovery and growth.

What to Expect

1. See the Disruption Clearly
Drawing on OMG’s proprietary research into the revolution of discovery, we will unpack how customer journeys have fragmented across search engines, social platforms, retail ecosystems and intelligent assistants, and what this means for how brands show up in an algorithm-driven world.

2. The New Customer Equation
Learn a simple, actionable model from the industry’s best strategic minds: Brand x Utility x Influence, to help marketers decide where to play and how to win.
• Brand: The emotional shortcut that anchors meaning and recall.
• Utility: Platforms and experiences that remove friction and make life effortless.
• Influence: People and networks that shape belief and drive choice.
Together, these forces define how discoverable, desirable and dependable a brand can be in a zero-click world.

3. Insights from Marketing Leaders
Moderated by Sian Whitnall, CEO of OMD, this live discussion brings together some of Australia’s most influential CMOs and leading Chief Creative Officer Stephen De Wolf. They will share how their brands are navigating the new discovery economy, where visibility, credibility and conversion are being reshaped by algorithms, creators and platforms. Expect sharp insight, practical examples and candid views from those redefining marketing’s next era.

Why You Should Attend

• See what’s really driving the next wave of consumer behaviour.
OMG’s proprietary research reveals how people are discovering, evaluating and buying in fundamentally new ways, and what this means for how brands earn attention and choice.

• Decode the new discovery economy.
Learn a practical framework to rebalance your brand, platform and creator strategies and apply it immediately to unlock growth.

• Hear it straight from the front line.
Leading CMOs and creative chiefs share how they’re responding to the disruption of discovery with real examples of what’s working now.

• Leave ready to act.
Walk away with fresh insights, frameworks and inspiration to keep your brand visible, relevant and chosen in the age of discovery.

Registrations are closed.