Marketing Association Policy Hub
The Marketing Association of Australia’s Policy Hub is a central resource for industry policy, advocacy and best practice, supporting responsible marketing and helping shape the future of the industry in Australia.
Privacy
Marketing Association champions responsible privacy reforms, collaborating closely with government and industry leaders to shape impactful, future-proof policies that protect consumer trust and foster a thriving digital ecosystem.
Food & Beverages
Marketing Association leads critical initiatives to advocate for responsible advertising. Our proactive stance ensures we protect the most vulnerable and foster a more ethical advertising landscape.
Environment
Marketing Association is committed to strengthening environmental integrity in advertising through clear guidance, industry collaboration and proactive standards.
Spam Act
Marketing Association champions responsible privacy reforms, collaborating closely with government and industry leaders to shape impactful, future-proof policies that protect consumer trust and foster a thriving digital ecosystem.
AI
Marketing Association supports responsible AI adoption in marketing, including through the Responsible AI in Marketing Council and industry guidelines.
Therapeutic Claims
Marketing Association promotes responsible advertising practice for therapeutic claims, including the food – medicine interface, by working with TGA on up-to-date guidance and education.
Research & Resources
Marketing Association delivers evidence-based insights, including the Deloitte Advertising Pays series, to highlight the value and impact of the advertising industry.
Reviews & Submissions
Marketing Association represents members by contributing to key government and industry reviews, advocating for fair, effective and future-focused regulation.