Industry research
and resources
AANA delivers evidence-based insights, including the Deloitte Advertising Pays series, to highlight the effectiveness, value and impact of the advertising industry.
Advertising Pays
First Edition
- A comprehensive report examining the value of the advertising industry to the Australian economy, and how it can be used by business and government to achieve strategic objectives. View the report:
Advertising Pays Second Edition
- The advertising industry contributes a substantial $53bn to economic growth. Driving competition and innovation, advertising has the power to improve market efficiency and deliver direct price benefits to consumers. It generates growth across sectors and creates valuable employment opportunities. Read the full report:
Navigating Food & Beverages in Australia
- Nielsen research report: research conducted by Nielsen and commissioned by the Australian Association of National Advertisers (AANA) offers fresh insights into the factors shaping Australians’ food choices – and provides clear guidance on how health advocates and government can develop more effective advertising campaigns to combat obesity.
|
Ad Standards research:
|